White Square Introduces the Key Card Loyalty Program for Residents

White Square, a leading residential real estate developer, has officially launched the Key Card — a loyalty program exclusively designed for its residents.

The Key Card represents a new standard of living: a curated ecosystem of privileges tailored specifically for the White Square community.

The launch event was attended by representatives of White Square and leading partner brands already participating in the loyalty program.

Addressing the guests, White Square’s Managing Partner Irakli Burdiladze said:

“The Key Card is more than just a card — it’s a symbol of a new lifestyle. Buying a home at White Square means more than acquiring property; it means embracing a redefined quality of life. The Key Card is an extension of that vision — a gateway to an ecosystem where premium experiences are part of everyday living. White Square is not just a developer — it’s a creator of style, culture, and taste.”

The program brings together around 50 leading brands from various industries, including:

• Premium appliances and interiors – Miele, Design Avenue, Elite
• Beauty and personal care – NUAGE Clinique, Lutecia
• Fitness and lifestyle – World Class

The Key Card serves as a platform connecting physical space, personalized experiences, and shared values — cultivating an environment where residents’ needs, preferences, and lifestyles seamlessly align with White Square’s philosophy.

The card is available for White Square residents and partners and provides immediate access to exclusive benefits upon presentation.